This internal strategic factor supports the company’s ability to penetrate markets and successfully introduce new flight routes, based on brand recognition among target customers. Of operations involving a point-to-point systemĪs a large-scale low-cost carrier, Southwest Airlines enjoys a strong brand that enables the business to attract passengers. The major strengths of Southwest Airlines are as follows: Other major airlines, and take advantage of growth opportunities available in Southwest Airlines Co.’s strengths are the internal factors thatĬontribute to high operational productivity and business competitiveĪnalysis case, such strengths enable the company to compete against
Southwest’s Strengths (Internal Strategic Factors) Southwest’s leadership and administration consider possible strategic changes as a way to respond to the external and internal strategic factors shown in this SWOT analysis. For example, the company’s strategic planning and related decisions determine which SWOT elements are prioritized, such as in choosing to focus on a single threat and a single weakness by using all of the strengths of the airline business organization. This SWOT analysis highlights how the business and its competitive advantages and limitations are partly under the influence of Southwest Airlines Co.’s generic strategy and intensive growth strategies. Considering the company’s role as a major player in the air travel market, Southwest Airlines Co.’s approach to overcoming business challenges provides insights on best practices for low-cost providers in the industry and beyond. Aligning the airline company’s strategic management with the issues presented in this SWOT analysis can optimize business performance and minimize the problems associated with the relevant weaknesses and threats. Southwest Airlines Co.’s corporate vision and mission statements use such strengths to move the business forward, especially in taking advantage of available opportunities. The SWOT analysis framework evaluates the enterprise in terms of business strengths and weaknesses (internal factors) and opportunities and threats (external factors) in the commercial aviation industry. Southwest Airlines Co.’s operations as one of the biggest low-cost carriers in the world are a showcase of how the company’s strategies are appropriate in addressing the internal and external strategic factors identified in this SWOT analysis. identifies global growth and expansion opportunities that the company can exploit. A SWOT analysis of Southwest Airlines Co.
A Southwest aircraft at Bob Hope Airport, Burbank, Los Angeles, California.
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